Recently, Nvidia found itself having to deal with an excess of RTX 3000 GPU stock. Since the launch of the next-gen Lovelace graphics card is looming, they need to sell this stock off ahead of it - which means some price cuts along with it.
All of this is based on comments made by CEO Jensen Huang on a conference call regarding Nvidia's Q2 fiscal results and was reported on by The Verge. "We found ourselves with excess inventory," said Huang. "Our strategy is to sell-in well below the current sell-through levels in the marketplace give the channel an opportunity to correct."
For a time, we were struggling to find GPUs on the market due to shortages - and now, the supply is no longer the problem for companies like Nvidia. It's the lack of demand from consumers, which has led to excess inventory and a need to move the cards along to make room for the next big thing.
Nvidia says they've implemented programs with their partners to price-position the product to prepare for the next generation - which is a fancy way of saying, "we're putting some stuff on sale."
We've seen Nvidia announce price cuts for their higher-end Ampere graphics cards already and the prices of RTX 3000 GPUs have been falling consistently, so this seems likely to continue. Some of Huang's other comments in the report, however, have some PC enthusiasts wondering just how low these price cuts are going to go.
Tech Radar reports: "...Nvidia is going to be pursuing a strategy whereby RTX 3000 graphics cards will be “layered on top” of next-gen GPUs as Huang puts it, and that Team Green also has other options in terms of getting rid of additional GPUs to data centers, perhaps, noting that 'we hear quite broadly that GPU supply is in shortage in the cloud.'"
What do you think about this? Have you built a PC lately or are you in the market to be making a new one? I'm curious what kinds of trends you've seen in availability and pricing for GPUs and other pieces. Let me know in the comments!