CES 2022 starts today, but we've already heard some major announcements from some big players in the tech game earlier this week. Samsung, for example, debuted its new TVs, and some of them will let you play games from the cloud, no console required! The platforms they've integrated into their televisions so far are Google Stadia, Nvidia GeForce Now, and Utomik.

According to Samsung, "select" 2022 TV models will give you direct access to GeForce Now, Stadia, and Utomik cloud gaming services via a new Samsung Gaming Hub. It's basically like a Netflix for gamers sort of interface, where you can quickly access recent titles you've played or explore new ones. You can buy games directly from the hub, which - not unlike Steam and other online stores - will curate recommendations for you based on what you've played in order to expand your library.

The Samsung Gaming Hub will support pairing of various controllers, including those for the PS5 or XBox series X, though right now it isn't clear whether or not you can use those controllers for playing the cloud games or not. The hub also integrates YouTube gaming.

It's a cloud service, so you know there's a subscription attached; Nvidia's GeForce Now has a free tier, but the paid tiers will certainly offer better experiences. Google Stadia has a free trial, but after that it's $10 a month. Utomik is $7 a month or $10 a month for families.

“We know that gaming continues to increase in popularity for our customers and we have bridged the gap between our Smart TV leadership and advanced gaming software to create an easier way for people to enjoy the games they love, faster,” said Won-Jin Lee, the corporate president of Samsung Electronics. “We developed the Samsung Gaming Hub with our incredible content partners to benefit all gamers, and we plan to continue our collaboration to grow the ecosystem.”

Look for the Samsung Gaming Hub on select TVs starting sometime later this year.